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Selected examples that reflect how strategy, execution, and measurement come together under real-world constraints. These engagements represent long-term advisory work and hands-on leadership across complex marketing environments. Client names and specific details have been anonymized where appropriate.
Led multi-year digital and media programs supporting national consumer product launches and retail distribution initiatives.
Engagements included display, native, high-impact mobile, social, search, and location-based media, with performance measured across engagement, video completion, and in-store visitation.
Over time, optimization toward higher-performing formats and audience strategies materially improved efficiency and supported significant increases in annual investment.
Managed full-funnel marketing programs for financial institutions focused on member growth and product adoption.
Work spanned search, paid social, display, video, audio, and advanced modeling solutions, with quarterly offer shifts across checking, lending, and savings products. Strategic reallocation toward consistently higher-performing channels supported year-over-year growth in new accounts and expanded annual media investment.
Designed targeted outreach strategies for nonprofit organizations seeking to increase donor response and contribution levels.
Audience segmentation and list strategy were informed by behavioral signals, household indicators, and compliant modeling techniques. Campaign execution supported measurable lifts in response rates and generated multiple high-value donations, reinforcing the impact of disciplined segmentation paired with clear messaging.
Across industries and objectives, these engagements reflect a consistent approach:
Clear strategy grounded in business context
Execution shaped by performance signals, not assumptions
Measurement focused on decisions leaders can defend.
If you’d like to discuss how this approach could apply to your organization, a short conversation is the right place to start.
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