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Strategic Marketing & Media Support for Growing Local and Regional Organizations
Experience growth with our business marketing support, featuring tailored digital marketing solutions and expert social media consulting.
Transform Your Marketing Approach
Senior Marketing Support for Your Business
Senior guidance on positioning, channel mix, and budget allocation from someone who has owned revenue, renewals, and P&L impact.
Full-Funnel Digital & Media Execution
Planning and optimization across CTV/OTT, programmatic, DOOH, paid social, and SEM—grounded in your goals and numbers.
Analytics, Tracking & Reporting
GA4, Tag Manager, and dashboards that translate fragmented data into clear, executive‑ready decisions.
Business Services
We also provide select bookkeeping, notary, and documentation services when tighter alignment between marketing, finance, and operations is needed.
Who We Work With
Medium-Sized Businesses
Local & Regional Organizations
Local & Regional Organizations
Companies that need senior marketing and media expertise to professionalize and scale.
Local & Regional Organizations
Local & Regional Organizations
Local & Regional Organizations
Businesses and nonprofits that want to own their local markets with sharper strategy and better execution.
Agencies & In‑House Teams
Professional Services & Nonprofits
Professional Services & Nonprofits
Teams that need an experienced partner on complex accounts, analytics, or multi‑channel media.
Professional Services & Nonprofits
Professional Services & Nonprofits
Professional Services & Nonprofits
Organizations whose reputations and stakeholders demand clear, defensible reporting.
Who We Are
Team Members
Bedford Street Marketing is led by Paul Gerardi, a seasoned marketing and media professional with over 25 years of experience in complex, highly regulated environments such as finance, healthcare, insurance, legal, nonprofit, publishing, and retail. With a focus on providing business marketing support, Paul has: Managed a $10M+ annual renewal portfolio and led a 7-person digital account team at a national media company. Delivered digital marketing solutions through omni-channel campaigns across CTV/OTT, programmatic, video, audio, DOOH, paid social, and SEM. Translated complex analytics, attribution, and privacy constraints into simple, CFO/CMO-ready decisions. Built reporting frameworks that clarify what happened, why it happened, and what actionable steps to take next. Run circulation and marketing for multiple titles boasting hundreds of thousands of paid subscribers. Owned end-to-end bookkeeping for a Stamford nonprofit, ensuring clean monthly closes and grant-ready records. Earned a Paralegal Certification (UCONN) and serves as a Notary Public in Connecticut. Earned a BA in History from the College of the Holy Cross. This blend of marketing, media, analytics, and operations experience ensures that your programs are designed to perform and can withstand detailed inquiries from leadership and partners, including those seeking social media consulting.
