Leadership Grounded in Experience

Senior marketing leadership grounded in strategy, analytics, and accountability.

Bedford Street Marketing is led by Paul Gerardi, a senior marketing and media professional with more than 25 years of experience helping organizations make confident, defensible marketing decisions in complex and regulated environments.

This work spans finance, healthcare, insurance, legal, nonprofit, publishing, retail, and enterprise B2B—industries where performance, governance, and clarity matter as much as growth.

 Experience that connects strategy, execution, and outcomes.

Paul has held senior, hands-on leadership roles across both agency and client-side environments, with direct ownership of revenue, renewals, and performance accountability. His work focuses on aligning marketing strategy with real business objectives—ensuring decisions are intentional, measurable, and defensible.

Proven leadership across high-stakes marketing programs where performance, accountability, and scale matter.

Paul has owned and managed a $10M+ annual renewal portfolio and led a seven-person digital account team at a national media company. His experience includes planning and optimizing omni-channel campaigns across CTV/OTT, programmatic, video, audio, DOOH, paid social, and search, as well as directing circulation and marketing for publications with hundreds of thousands of paid subscribers.

 Clarity over complexity.

Paul specializes in translating complex analytics, attribution challenges, and privacy constraints into clear, executive-ready insight. His reporting frameworks are designed to explain what happened, why it happened, and what actions should follow—so marketing decisions can withstand scrutiny from leadership, partners, and regulators.

 A foundation that supports disciplined decision-making.

Paul holds a BA in History from the College of the Holy Cross and a Paralegal Certificate from the University of Connecticut, and he serves as a Notary Public in the State of Connecticut. This background reinforces a practical understanding of compliance, documentation, and governance alongside marketing strategy and execution—particularly valuable in regulated and high-accountability environments. 

Clients work with Bedford Street Marketing when they need clear judgment, disciplined execution, and marketing decisions they can stand behind. Each engagement is shaped by long-term clarity rather than short-term tactics or unnecessary complexity. Principles matter most when the conditions aren’t ideal.