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Principles matter most when the conditions aren’t ideal.
What Bedford Street Marketing Does
Bedford Street Marketing is a marketing and advertising agency in Stamford, Connecticut. It runs advertising — search, social, display, and retail media — coordinated rather than run in isolation, and managed against cost per acquisition and return on ad spend.
The platform is the reason to start here. Bedford Street holds an approved agency account on an AI ad platform, delivered to clients as Bedford Street Ads: audiences, creative variations, and bid management running continuously rather than in weekly review cycles. Google Ads, retail media and streaming TV are managed the same way. Clients run on their own accounts, with their own budgets and their own data. Nothing gets locked up on this side.
Two things sit alongside it, deliberately narrower. Business infrastructure — domains, business email, hosting, and security — the essentials, matched to what the business actually needs, plus notary services for the paperwork that comes with running a business. And advisory work on positioning, channel mix, and where the money should go, for when what's needed is judgment rather than execution. That work is project-scoped and selective.
The Principal
Paul Gerardi is a marketer in full. His career spans decades across publishing, database marketing, and digital media — and he has worked every seat in the process rather than one specialty.
It started in publishing and direct response: lifecycle acquisition, renewal marketing, production coordination, and USPS compliance for national brands. That became years in database marketing, designing and running $5M–$8M acquisition programs across financial services, pharmaceutical, catalog, publishing, and nonprofit — negotiating national vendor agreements, integrating demographic, transactional, and credit-behavior intelligence, and building ZIP+4-level scoring products that were commercialized into client-facing offerings. Then digital: multi-million-dollar full-funnel portfolios across financial services, automotive, retail, and CPG, a $10M+ renewal book, a seven-person account team, and hands-on work in SA360, DV360, The Trade Desk, Amazon DSP, paid social, and streaming TV.
Alongside it, audience intelligence and data activation platform work — identity resolution, data ingestion and normalization, segmentation and monetization frameworks, and the licensing and governance discipline that has to come with them.
That range is the point. Analytics, creative, and management are usually three different people, and the handoffs between them are where campaigns quietly go wrong. Work that spans all three produces decisions that hold up.
He is known for being a straight shooter. Nothing gets oversold, nothing gets buried in a report, data gets used the way it's permitted to be used, and media gets bought the way it was represented.
A graduate of the College of the Holy Cross with a degree in History, he holds a paralegal certificate from the University of Connecticut and is a commissioned Notary Public in Connecticut.