insert media, on-page print, coupons, direct mail, postcard, inserts

Alternative Media Channel

Harness the Power of Insert and On-Page Advertising

Every business owner wants to reach prospects and customers who are near their locations.  Insert and on-page advertising, along with other altenative media channels gives you the ability to: 


  • Reach up to 78MM households weekly and 115MM bi-weekly.
  • Target desirable Geographic zones, not just by Zip code.
  • Positive Brand reinforcement by being paired with charitable ads and offers.
  • Choose where your ad will be seen - front page, back page, inside page or a combination of these choices.
  • 83% of consumers look at the advertisements weekly.


Here are few highlights of what is available:


  • Package Inserts: High rate of awareness since package contains purchased item and is guaranteed to be opened. Reach known buyers, who have just made a purchase.
  • FSI (Free Standing Inserts): Put a coupon in the Sunday Paper. It's a cooperative, full-color, multi-page flyer offering local, regional and national advertising. 
  • DAL (Detached Address Label) Postcards: Target Consumers at the Zip or sub-zip code level. Get Stand alone placement in mailbox - addressing prospects by name. The data driven option also offers the benefit of getting the much lower postage rate providers of mass media receive!!! 


Other programs include Statement Inserts, Blow-in/Bind-on Coupons, Take Ones and offer relevant Magazine page advertising.



Bedford  Street Marketing can get you into these programs at lower than rate card pricing and optimal ad placement.  It's a great channel for businesses of all sizes to engage customers at the local level.

Tell me More about Alternative Media

Contact us today to find out more about the alternative media options available for your business.


 Don't miss out on over 78MM potential customers!!!